The Edinburgh Festival Fringe Society is once again teaming up with Edinburgh’s Caledonian Brewery in a new three-year sponsorship deal that will help thousands of visitors navigate their way across Edinburgh during the annual Festival Fringe.
The extension will see Caledonian Brewery continuing their sponsorship of the venue boards that appear outside every Fringe venue, the combined Edinburgh Festivals official map and the Fringe map that appears in the official Fringe Programme as well as supporting the Friends of the Fringe membership scheme.
Announcing the renewed partnership, Shona McCarthy, Edinburgh Festival Fringe Society Chief Executive, said: “It is with great pleasure that the Fringe Society can announce that we will continue to develop our relationship with Caledonian Brewery over the next three years. This year, Caledonian Brewery venue boards will once again be on display at Fringe venues right across Edinburgh, helping audiences find their way around the Festival Fringe. We are delighted that this major sponsor is an Edinburgh-based company, we look forward to working with them over the next three years.”
Andy Maddock, Managing Director of Caledonian Brewery, said: “We’re delighted to have cemented our partnership with the Fringe for the next three years. As the local brewery and historic Edinburgh landmark, we’re very proud of our city’s Festival Fringe – the biggest of its kind in the world – and pleased to play a role as a major sponsor in helping visitors navigate their way around this beautiful city during festival time. We hope festival-goers will enjoy a few pints of our newest craft beers along the way too.”